About CITA

CITA was founded in 2020 by Valerie Alejandre, rooted in a lifelong passion for fashion, design, and self-expression.

From a young age, Valerie was drawn to the world of fashion spending hours sketching silhouettes inspired by iconic publications such as Vogue, ELLE, Harper’s Bazaar, and W. Each page became a source of inspiration, shaping her eye for detail, form, and timeless femininity.

The brand began with a single piece created alongside a longtime friend, Sal. Seeing her vision come to life sparked something deeper turning creativity into purpose. From that moment forward, Valerie committed to building CITA into a brand that embodies confidence, femininity, and intention.

Today, CITA is known for sculpted silhouettes, elevated essentials, and thoughtfully designed pieces created to enhance the natural form blending understated luxury with statement dressing. Inspired by movement, modern femininity, and the effortless energy of Los Angeles, each collection is designed to make women feel confident, refined, and effortlessly themselves.